• 23

    Role of Logistics in Reinforcing the E-Commerce Business

    E-Commerce business owners need to familiarize with logistics. The retail and e-commerce industry has seen a tremendous rise in the recent years and effective back-end logistics supply chain management is the key to it. Logistics could be the defining factor for the evolution and success of e-commerce companies in providing efficient services to their customers. In developed economies, electronic items, fashion goods, and ICT products have contributed to the growth in e-commerce business. Formerly, retailers used the traditional brick and mortar strategy where the purchased goods were typically distributed via a postal or freight network. E-commerce logistics models have led to a new wave of demand by forcing traditional retailers to switch to online retailers.

    Logistics include a number of aspects like packaging, labeling, inventory management, warehousing, billing, shipping, payment, COD, product exchange and return, etc. Logistics firms need to co-ordinate with the e-commerce business to know everything related to the regulations of the country in which they need to distribute the goods. An effective enterprise mobility software that observes the issues like management of stock levels, goods tracking, packaging and fulfillment and many more is required to streamline the entire process. It is very necessary that the e-commerce companies choose an efficient delivery model and collaborate with reputed logistics providers and courier companies to ensure accuracy, speed and on-time delivery of goods and services.

    The key to satisfying today’s tech-savvy customers with efficient service and delivery is to implement warehouse management systems and software that enable centralized management and tracking of locations, stock levels, and order fulfillment. Traditional retailers can outsource e-commerce logistics to third-party logistics (3PL) depending on their sales volume. These 3PL providers handle the entire logistics processes right from order confirmation to delivery and return and exchange, thereby offering efficient customer satisfaction. Retailers having low volume and sales can opt for in-house logistics. Retailers with in-house logistics have numerous ways to communicate with their clients that include social media, advertisements, e-mails, text messages, newsletters, and calls. These media help them in keeping their customers well-informed about the status of their purchase and orders. As an e-commerce business, you also need to establish a hassle free system for reverse logistics that manages the return and exchange processes whenever a customer requests to change the product in case of damage.

    The primary role of logistics is to create an impact on the delivery and services so that the customers are happy and satisfied and will choose to be repeat customers and help you in earning more customers. Customers have the persuasive authority of conveying the feedback about the services they receive and hence have the power to make or break a company’s image. With a huge competition in the retail and e-commerce industry, choosing the right logistics provider that will help you enhance your business growth and opportunities is the most important factor.

    For faster growth and success, retailers and e-commerce companies need to choose the right professional logistic services. Silver Touch is an e-commerce web solutions provider for software, mobile and retail industry. Get in touch with us at info@silvertouchinc.com with your business needs and concerns.

    Shruti Vasudevan

    Shruti is a technical content writer working with Silver Touch Technologies Ltd. She keeps keen interest in researching and writing on technical topics. She is a B.Tech graduate in Electronics and Communication and focuses on learning new things.

    More Posts - Website

    Follow Me:
    TwitterFacebookLinkedInGoogle PlusYouTube