Overview
A global leader in the life sciences industry, with a strong portfolio in both patented prescription and generic pharmaceuticals, launched a strategic initiative to boost commercial effectiveness through a unified customer relationship management (CRM) system. As part of this transformation, a cloud-based CRM platform was deployed across multiple business units worldwide. To complement the rollout, the organization sought a robust performance management and reporting solution to track sales activities against defined targets.
- Industry Pharmaceuticals
- Solutions CRM Analytics Integration
The Challenge
The Solution
Solution Highlights & Impact
- Provided consistent, real-time performance tracking across geographically dispersed teams
- Improved visibility into sales performance and customer engagement
- Enabled immediate action through CRM-embedded reporting
- Established a scalable foundation for future global analytics initiatives
Conclusion
By integrating a flexible QlikView reporting solution into the cloud-based CRM environment, the organization successfully built a scalable and standardized performance tracking system. This approach not only streamlined sales reporting across different markets but also equipped field teams with real-time, actionable insights within their daily workflow.
The template-driven methodology ensures easy scalability and cost efficiency as the CRM continues to expand globally. With enhanced visibility, alignment, and data-driven decision-making, the organization is now better positioned to achieve consistent sales growth and operational excellence across all business units.