Mobile app technology is the most flourishing area in the mobile market and is in high demand among users from all walks of life. Today, people are seen to be spending more time on cell phones rather than the web. As mobile applications are in trend, there is a rise in innovative solutions and technologies for designing and developing advanced mobile apps.
For a startup, everything is a try, test, and move-on process. Many end up wasting money, time and resources in the procedure to build a suitable mobile app for their business. Do you have an innovative idea for business and are you looking to build a mobile app in support of your business? Do you wish to attract and engage your customers effectively with your app?
Keep reading to know the mistakes you should avoid while building your first mobile app!
Following are the common mistakes that startups seem to make in the process to create a mobile experience of their business.
Not Understanding Users’ Devices
The most common mistakes startups make while building mobile apps for their business is developing the app for multiple platforms at once. You need to know what devices your users have. If you decide to hire an iOS development company to build the app when most of your users have Android devices, your money and efforts will go in vain. Building the app natively for all platforms will help in the long run as in case of any modifications or changes in the app functionality or design, it can be done in lesser cost and time as compared to when built commonly for multiple platforms.
Ignoring Analytics and Research
Analytics and studying the needs of your users are mostly ignored during the process of mobile application design and development. For an efficient app, startups need to constantly keep a track and target on what are the demands of the customers, what all features they need in the app and once they start using the app, what are their reactions and feedback on it. Use analytics service to make data-driven decisions on content, design and user experience to build better apps that will be accepted among users.
Ignoring Cost Management
As startups run on tight budgets, it is necessary to monitor and manage expenses and monetization incurred in the app building. You need to actually focus on cost cutting without compromising on the quality of the app. Making an app live includes cost estimation on expenditures such as app designing, development, marketing, maintenance, etc. Consult with your development company on the expenses so that you know how much your app will cost.
Poor User Interface
The key to a successful mobile app is when the app is intuitive, and users can operate it without any hitches. User interface and experience is the heart of any mobile app. A user should be able to navigate through the app and manage it easily. When users find the app difficult to use, they will abandon the app and move to an alternative app. Hence, when you design the app, you need to focus on the UI/UX design of the app to create an impression on the users.
Too Many Features at Once
If your startup has too much to showcase for the users, do not make a mistake to stuff all the features at a time during the launch of the app. Start with a minimum number of core features at the outset for testing the performance. You can begin by creating an MVP for the initial launch of the app before you build the fully fledged app. If you already have a web service, do not try to replicate all the features and functionalities into the mobile experience at once. You can always keep adding features on the go as you upgrade the app and thereby provide users with a straightforward and easy-to-understand mobile experience for your business.
Not Testing Before Launching
Testing is the most vital role in the process of mobile application development. The designed app needs to be tested thoroughly and made error and bug-free before its launch. The app development company you choose should ensure you that the developed app is tested and all bug fixes are done to provide the users with a smooth and error-free usage of the app.
No Effective Marketing
To reach a large audience and make your app noticed in the market pool is of utmost importance. Putting effective marketing efforts in promoting your application will help in the success of the app. Plan for strategies to promote your app well in advance to the launch of the app. The most efficient, yet cheap mode of marketing is integrating social platforms like Facebook, Twitter, LinkedIn, etc. to your app marketing. It will help you target your audience, engage them and convince them to download and use the app. Send emails or promotion blogs about the launch of your app to get larger exposure before its launch. The way the app gets recognized amongst people plays a major role in the success of its sustainability.
At Silver Touch Technologies, we help startups with effective Startup solutions to meet all their business needs. We are an experienced IT partner serving the global clientele with web development and mobile application development services. For all your business concerns, get in touch with us at firstname.lastname@example.org.