Watercraft Rental Service

Watercraft Rental Service

E-Commerce Web Solution For Watercraft Rental Service US Based Company

  • Wholesale
  • MAGENTO

Client is a privately held company providing water sports sales, rentals and services to the public. They maintain several service/rental websites as well as ecommerce sites. These web sites were developed in-house. Client aims at redesigning the website.

Client Pain Area

Client had original website for their products in OsCommerce and they provided water sport products for rent to the public. They have added more products and aim at developing a new website including all the products and services that they offer.

Business Objectives

The objective is to design and develop a new website for the client who is providing watercraft rental services for Tubes (Kids tubes, Steerable Tubes, Multi rider tubes, single rider tubes, etc.) and Tube accessories as well as Life Vests. The client wants all work to be done on Magento Open source Version 1.3.2.4 with English Language and USD Currency only.

The client needed a user friendly website so that user can stay longer on the website and purchase something.

They also wanted to integrate different payment gateways and methods through secure environment which make customers confident for placing orders on website. This website needs to be secured through SSL + Norton Security scan.

The Solution

Silver Touch has proposed to develop this website in Magento Open Source Code Base-Version-1.3.2.4 with MySQL 4x database. The proposed solution will allow the client to manage the catalog, categories, products, orders, product reviews & rating, newsletters, reports, and customers within single administration panel of the Magento. Client will be able to manage the products with categories or sub categories. Client will be able to manage CMS-informative pages with the Metadata (Title, Keyword and Description & URL). There will be integration with the PayPal payment gateway for handling the e-transaction. Shipping method will be UPS which is part of the Magento.

The website will also have features and functionalities of mouse over product zooming option plus light box, product video, ShareThis, Gift certificate, point & reward functionality, gift wrapping, shipping insurance, refer a friend , On sale banner, Blog, AJAX based cart, Help desk functionality, auto suggest search, recommended products and advanced reports using Magento extensions available in the market.

Case StudyFunctional Flow Diagram
Case StudyTechnology

Development & Deployment Environment

Technology Specifications
Technology & Framework Magento-1.3.2.4
Languages PHP 4+
Database MS SQL 4+
Web Server/Hosting Platform Linux Server
Operating System Windows XP / 7, Linux
Case StudyKey Challenges
  • Website Design Conceptualization: Client needed multiple revisions of designs and has taken hard work from our team for the concept finalization of all the pages.
  • Data Migration: As this client already had a running website, we had to cover Products, Orders & Customers. We have done data migration using cart-2-cart online cart data migration service for data migration from OsCommerce to Magento.
  • Checkout Page Customization with Flow of Payment gateway: Client had requested change in how payment processed should be done for entire checkout process. Silver touch has done all that customization.
  • Multiple Extensions integration: As stated above, there were multiple extensions to be integrated into this website. Whenever high numbers of extensions are integrated into website, we may find extension inter-compatibility issue. We had found it and worked to resolve all such issues.
  • Multiple Website Setup: We have also done set up of two websites on the same installation of Magento by sharing some dynamic modules and static content.
Case StudyResults
  • Conversions have increased substantially
  • User base has improved
  • Profitability has increased
Case StudyBenefits
  • Operational efficiency has improved
  • Ability to manage the inventory with ease
  • Convenience to the end users