SEO Strategy

SEO Strategy

Improving Visibility for a Community College in Ontario with a SEO Strategy

  • Learning & Education
  • SEO

A community college based in Ontario in Greater Toronto Area required a solution to improve its visibility and reach on the online platform thus improving the admissions.

Client Pain Area

The client had been building its brand online via search engine optimization techniques and pay per click campaigns. The client had realized that the online campaigns did not manage to produce the results they had visualized.

They were not able to reach to their target audience. The admission goal they had set could not be realized as a result.

Business Objectives

The client wanted to increase the organic ranking for their brand. They wanted to improve their online presence so that they could reach more people.

They wanted to increase the volume of visitors or clicks for their websites.

The main aim was to increase the student enrollment for the college.

The Solution

We proposed a new SEO strategy that would help achieve the targets set by the college. The methodology and approach for the proposed solution

  • Implementing new algorithm changes to on-page and off-page activities
  • Increased focus on social media (as part of the Google Algorithm)
  • Increased activities for content creation and Infographics creation in support of the Centennial College Marketing Department
  • Constant monitoring of the results
  • Continuous plan improvement based on analytics results
  • Constant monitoring of the Google Algorithm through Moz Pro
  • Continuous plan improvement based on the Google Algorithm
  • Continuous monitoring of competitor activities and results

To improve organic search visibility and create a stronger presence for Centennial College, Semaphore Software implemented the following search engine optimization strategies

  • Competitors Research
  • Article Sharing
  • Localization of Backlinks
  • Connecting Students with Answers
  • Sharing Student Experiences
  • Attracting Future Students
  • Content Curation
  • Guest Blogging Outreach
  • Linking to edu sites and universities
  • Implementing new algorithm changes to on-page and off-page activities
  • Increased focus on social media (as part of the Google Algorithm)
  • Increased activities for content creation and Infographics creation in support of the Centennial College Marketing Department
Case StudyKey Challenges
  • Getting domestic leads was a major challenge. It was necessary to understand the local market and how they engage with the brand to maximize the local leads, which was essential for the college.
Case StudyResults

Within the first month, Centennial College experienced a significant improvement in its organic visibility, going by search engine listings in first page of results in May 2015. The college’s organic visibility continued to improve. There was an improvement in the overall rankings within six months of the implementation of the new strategy.

The ranking stats are given here:

  • Main Keywords: 23
  • Top 10 in Google: 17
  • Top 20 in Google: 21
  • Top 30 in Google: 23

The college achieved a total increase of +60.39% in the organic traffic as against the previous year within a year and a half. Apart from traffic, there was an increase in enrollment of students.

Case StudyBenefits
  • There was a visible improvement in the reach and visibility online
  • The volume of visitors/clicks on the website increased substantially
  • There was an increase in the enrollment for the college
  • They achieved a better presence in the domestic and international markets
Case StudyScreen Shots